In the most basic sense of the word, SPAM is unsolicited email that targets users with direct mail messages. When recipients receive unwanted email from your company, you erode your online reputation. Digital consumers buy from companies they know and trust. Email marketing develops relationships with customers and prospects. However, SPAM counteracts your goal to gain trust. Follow these 10 practices to avoid email marketing SPAM.
Poof, when Facebook changes its business page policies, your business page becomes outdated. Yikes, stop using Yahoo and Bing search because YouTube and Google are the now the search engines of choice. With frequent changes to Facebook, Twitter, blogging and other social media, small business can maintain a consistent digital presence with email marketing. When combined with a properly maintained list, email marketing remains the #1 asset for small businesses. Follow these 5 best practices for email campaign success.