I find it curious that clients often approach a website like they would decorate their home. Rather than defining target markets and converting leads into sales, clients often comment: "I'm not sure about the color. It's just not me." "I know you said I should have a call to action, but can we make it [...]
I love the energy and excitement of a new client relationship. The anticipation of getting to know one another and learning together, it’s exhilarating. Until the client asks: “So when we update our online content, we’ll be able to double our bottom line, right?” Whoa. And I can sprinkle happy dust on the grouches of [...]
Web writing research shows that scannable, concise and objective writing improves usability by 159%. So how do you write 200 words, or 140 characters without losing meaning? Try these 6 tips to cut length without slicing your message.
In the most basic sense of the word, SPAM is unsolicited email that targets users with direct mail messages. When recipients receive unwanted email from your company, you erode your online reputation. Digital consumers buy from companies they know and trust. Email marketing develops relationships with customers and prospects. However, SPAM counteracts your goal to gain trust. Follow these 10 practices to avoid email marketing SPAM.