Poof, when Facebook changes its business page policies, your business page becomes outdated. Yikes, stop using Yahoo and Bing search because YouTube and Google are the now the search engines of choice. With frequent changes to Facebook, Twitter, blogging and other social media, small business can maintain a consistent digital presence with email marketing. When combined with a properly maintained list, email marketing remains the #1 asset for small businesses. Follow these 5 best practices for email campaign success.