Business Writing TipsLooking for writing tips to make business writing easier? Want answers to questions like:  What’s the perfect length for a blog post? How many words in a headline?  When using a bullet list, how many points should I include?

While there isn’t an ideal formula for online writing, try these best practices to get your writing mojo up and running.

 

 

  • Use 5 to 8 words in a headline.
  • Limit sentences to 15 words or less.
  • Keep posts between 250 and 500 words.
  • Write 25 to 30 words, and no longer than 160 characters, per meta description.
  • Use 12 point fonts for body text.
  • Keep main heading fonts between 14 and 20 points.
  • Stick to a 2 to 3 percent ratio of keywords to total word count.
  • Expand bullet and number lists beyond 5 points.
  • Adhere to Digg survey results that show lists of 7 and 12 outperform other lists by 10 – 20 percent.
  • Use the 5W1H writing formula:  Who, What, Where, When, Why and How.
  • Review and edit a minimum of 5 minutes to improve writing by more than 50 percent.
  • Try this 4-step formula to increase your bottom line: Attention, Advantage, Desire, Action.

Use these handy-dandy tips to kick-start your writing.  Now stop reading and start writing!  And as always, please share your words with us in the comments section below.