Looking for writing tips to make business writing easier? Want answers to questions like: What’s the perfect length for a blog post? How many words in a headline? When using a bullet list, how many points should I include?
While there isn’t an ideal formula for online writing, try these best practices to get your writing mojo up and running.
- Use 5 to 8 words in a headline.
- Limit sentences to 15 words or less.
- Keep posts between 250 and 500 words.
- Write 25 to 30 words, and no longer than 160 characters, per meta description.
- Use 12 point fonts for body text.
- Keep main heading fonts between 14 and 20 points.
- Stick to a 2 to 3 percent ratio of keywords to total word count.
- Expand bullet and number lists beyond 5 points.
- Adhere to Digg survey results that show lists of 7 and 12 outperform other lists by 10 – 20 percent.
- Use the 5W1H writing formula: Who, What, Where, When, Why and How.
- Review and edit a minimum of 5 minutes to improve writing by more than 50 percent.
- Try this 4-step formula to increase your bottom line: Attention, Advantage, Desire, Action.
Use these handy-dandy tips to kick-start your writing. Now stop reading and start writing! And as always, please share your words with us in the comments section below.
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