Just Three WordsIt’s the first full week of 2014 and I’m ready to get my groove on. For nearly two months I’ve been collecting data, analyzing the good and the not-so-good and making plans to offer easy access to the resources you need to market your message so clients and prospects will try, buy and refer your products and services..

This year, I’ve decided to follow the Chris Brogan approach. I’ve selected three words (one word and two phrases!) to be the focus of all my efforts. Plus I have scheduled monthly accountability meetings with Vicki S. Cannon. Watch out 2014, here I am!

These words are the pillar (more on content pillars to follow soon) of TST Business Strategies. The words make sense to me. They reflect my personality, where I want to go, and how I want to get there. I’m sharing these with you in hopes that you, too, will plan your year in just three words.

My words for 2014

  • Human truth. Human truth describes the “truth” that operates the marketplace; the truth upon which all content should be based. Nonetheless, many businesses base the strength of their message on “personal truth.” For example, when I am writing website content, I ask: “Whose website do you want this to be?” Nearly 100 percent of the time, clients respond: “Mine or my company.” Then I ask: “When was the last time you went to your website to buy your products or services?” Point made. Content always belongs to the “viewer, reader, etc.” This year, I will make decisions based upon human truth.
  • Joy. In 2010, when I left the corporate world for entrepreneurship, my friend Eric Morgenstern suggested that I write a personal mission statement. After much soul searching, I realized I had the ability to experience and share joy. When I am committed to the core of my being, I make a difference in this world. When I get lost in doubt, insecurity, or the fight against large-group networking, I cannot elevate my life and the lives of others with joy. This year, I will elevate the ordinary- the mundane – the daily business of business with a dose of passion, a dash of optimism and oodles of joy.
  • BME Simple. I can complicate anything. I’m the Mark Twain of writers. Given enough time I can write concise, easy-to-read messages; when I’m short on time, my content is oh so long! I have found that the cure for complication is taking the time to look at the beginning, the middle and the end of the subject. Funny how seeing the whole simplifies problem solving for me. This year I am going to master BME Simple.

Your turn. Share your planning guide posts in just three words in the comment section below. If you have a tough time, contact me and I’ll help you out.