Reuse Writing You Already Have In Your Files

Writing online profiles and website pages causes headaches and anxiety for lots of people.

Well, put away the Advil.   Most likely your files are filled with already-written stuff you can reuse.

Here are 25 examples of documents and reports that can be used in part or whole for online company descriptions or summaries, Facebook Page posts, Tweets, YouTube video topics, email newsletter articles, website content, press releases and so much more.

• Mission and vision statements
• Core value descriptions
• Training manuals
• Policies and procedures
• Email inbox
• Brochures
• Fliers
• Advertising copy
• Press releases
• Direct mail campaigns
• Convention and trade show display materials
• Seasonal promotions
• Success stories
• Videos, webinars and podcasts
• PowerPoint Presentations
• Strategic, Business, Sales and Communications Plans
• Document action plans
• Email response templates
• Customer service follow-up letters
• Staff communications
• Meeting reports
• Sales proposals
• Scope of Work descriptions
• Product/service specs
• Vendor and client prospects

Now, choose your favorite already-written document and consider it your first draft (that was an easy beginning!) Take the draft and edit by:

1. Organizing the content
2. Making it conversational
3. Changing boring “is” verbs to vivid verbs
4. Explaining by telling a story

Voila.  Relevant, customer-centered content complete.  Go ahead and post, publish or distribute.

If you don’t find enough ideas in your file cabinet, download the Bloggers Block handbook for lots of content-rich ideas.