I get it. It’s not always easy to write. Maybe you aren’t in the mood. Maybe the thoughts in your head refuse to leave your head.
The next time your mind goes blank and the computer screen (or notepad!) remains wordless, just follow a writing formula to get going.
You can find dozens of writing formulas to follow. But I thought I’d make up one and share it with you. Here’s the TSTBSLLC (TST Business Strategies, LLC) secret to finding the first word.
Talk and listen to your cult followers: employees, advisors, customers, vendors, industry leaders, etc.
Search online to review other writers’ perspective on your topic
Track at least 3 months’ of content by creating a content calendar for your blogs, newsletters, social media and special events
Begin writing blog and newsletter articles.
Sleep on it, then re-read and edit for clarity, grammar and voice.
List social media channels for repurposing the content.
Log in to HootSuite and schedule a week or two of automated posting.
Chillax (chill out and relax) for a minute or two and then return to running your company!
Your turn. In the comments below, share the writing formula that works for you.
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