Great online writing, fabulous content and amazing expert advice never get read. Why? Because the content format doesn’t allow for immediate consumption. To increase readership, follow these 8 business writing techniques as outlined in the Bloggers’ Block Handbook.
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Conclude first, then expand by covering what happened next (news), where it came from (context), what it means (significance) and why it matters (impact).
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One subject per sentence; one idea per paragraph.
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Label and list. Think bursts, boxes, bullets and lists.
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Limit lists to seven words. Or, you can bold seven words to help your readers. If they are interested, they will choose to read further.
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Punctuate generously with commas and periods.
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Be transparent and clear about your sources. Attribute quotes and reference materials.
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Use sub-heads to increase scanability.
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Proof before publish. Typos and spelling errors send readers away and discredit the author’s expertise.
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