Great online writing, fabulous content and amazing expert advice never get read. Why? Because the content format doesn't allow for immediate consumption. To increase readership, follow these 8 writing techniques as outlined in the Bloggers' Block Handbook.
How would your readers grade your online writing? A? B? C+? Unfortunately, many online articles, blogs and posts loose readers in the first paragraph.
You want to blog, tweet, post and grow your online marketing. You want to get Twitter followers, Facebook fans, LinkedIn connections and increased web traffic, but you don't know how to begin. It's easier than you think. With a little bit of web research you don't have to start from scratch.
Better business writing skills start by following the 7 C writing formula that I learned more than 30 years ago. Long before the web 2.0 world, journalists were taught to choose simple, straightforward words over big, multi-syllabic ones.