Content is the message received. Effective content is the message received and understood! It would be simple to list the types of content used to deliver messages. But really, what’s the point of using the tools listed below if the message you intend to send is not the message received? Even worse, what if no one understands your message, your brand or what’s in it for them to do business with you? When more than 90% of your communication and marketing relies on the written word, your writing must be clear, concise and consumable. No matter what your profession or industry, better business writing leads to a better bottom line. Want to be sure the message you send is the message consumers and customers receive? Yes? Then let’s talk.