May 22, 2013

5 Best Practices For Email Marketing Success

Poof, when Facebook changes its business page policies, your business page becomes outdated.

With frequent changes to Facebook, Twitter, blogging and other social media, small business can maintain a consistent digital presence with email marketing.  When combined with a properly maintained list, email marketing remains the #1 asset for small businesses.  Follow these 5 best practices for email campaign success.

[Read more...]

Ten Commandments for Business Growth

Action Steps for Startup BusinessWhile signs of economic recovery flirt with news headlines, unemployment staggers at nearly 9 percent and millions of Americans reluctantly accept early retirement severance without a desire to leave the workforce.  Seasoned, energetic professionals often desire to turn unemployment into self-employment.  However they get stuck hunting for the perfect first move.

During the April 2011 StartUp Weekend Kansas City, keynote speaker Ben Milne, founder of Iowa-based Dwolla, told participants that the key to a successful million dollar startup is to “Simply start, then hustle.”  He challenged all “to be really naïve; do what you think you cannot do.”  Likewise, Infegy President Adam Coomes told the more than 60 attendees: “It starts with an idea.  But in the end, it’s about just doing it!”

So, leave the starting block, dive in and just do it.  No matter where you begin, enjoy the journey.  Let these Ten Commandments motivate you to launch or grow your business. [Read more...]

Not Sure How To Grow Your Business?

Data-driven business decisionsSmall business owners often grapple with defining how to increase profit margins. Intuitively entrepreneurs generate ideas for business growth.  Sometimes they work.  Sometimes they don’t.

Rather than trial and error, try data-driven methods for business growth decision making. Here are seven tips for transitioning from a gut-feel business model to proactive planning processes. [Read more...]

Motivation: A Business Strategy for Success

Motivation matters for business growthOwning a small business can, at times, overwhelm you.  There are the bills to pay, employees to train, strategic plans to implement, blogs to write and all the “to do” piles on your desk.  How do you push through the days when you just need a break.  Omar Periu, a business motivational speaker, offers the following steps to stay motivated: [Read more...]