Anne Cull of ThinkViralKC,advises small business executives to begin growing their marketing buzz by identifying 10 top influencers.  These are people who know you, who will refer you and whom you trust.  It’s the current trend in word-of-mouth strategies.

Word of mouth marketing, as defined by the Word of Mouth Association, is “motivating people to talk about your service or cause and making it easy for that conversation to take place.” [Read more...]