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Sales Strategy

She Had Me Until…3 Surefire Ways To Kill The Close

She Had Me Until…3 Surefire Ways To Kill The Close

“If you join today, I’ll waive the $100 initiation fee. Are you interested in joining?” I still can’t believe it. Only minutes into my first meeting with this well-educated (she has a law degree), seemingly professional business person, she went for the home run without even trying first base. Yuck! Gross! Gag me! No. I’m not talking about […]

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Influencer Circle Builds Business

Influencer Circle Builds Business

Anne Cull of ThinkViralKC,advises small business executives to begin growing their marketing buzz by identifying 10 top influencers. These are people who know you, who will refer you and whom you trust. It’s the current trend in word-of-mouth strategies.

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