The next time your mind goes blank and the computer screen (or notepad!) remains wordless, just follow a writing formula to get going.
You can find dozens of writing formulas to follow. But I thought I’d make up one and share it with you. Here’s the TSTBSLLC (TST Business Strategies, LLC) secret to finding the first word.
Talk and listen to your cult followers: employees, advisors, customers, vendors, industry leaders, etc.
Search online to review other writers’ perspective on your topic
Track at least 3 months’ of content by creating a content calendar for your blogs, newsletters, social media and special events
Begin writing blog and newsletter articles.
Sleep on it, then re-read and edit for clarity, grammar and voice.
List social media channels for repurposing the content.
Log in to HootSuite and schedule a week or two of automated posting.
Chillax (chill out and relax) for a minute or two and then return to running your company!
Your turn. In the comments below, share the writing formula that works for you.