TST Business Strategies worked with Take Charge, Inc. to update their website, convert it to a WordPress platform and optimize the content for search engines. TST project scope included: - Content layout - Content editing for user-friendly experience - Meta descriptions for search results - Streamlined access to forms Browse the website.
TST Business Strategies provided extensive individual coaching over an 18-month period. While the coaching included mission/vision clarification and re-branding, project-based work included concept development of a book, website update, white papers, social media training and marketing collateral. Work on the website update included: - Content layout - Content editing for user-friendly experience - Meta descriptions [...]
TST Business Strategies worked with FrankieOnCall to develop a comprehensive online presence including a visual re-brand. The re-branding included the tag line: "You. Me. Healthy PC." Following developing a strategic infrastructure for the company, TST developed: - Website content and content layout - Email newsletter program - Blogging (TST created all content on blog page [...]
I find it curious that clients often approach a website like they would decorate their home. Rather than defining target markets and converting leads into sales, clients often comment: "I'm not sure about the color. It's just not me." "I know you said I should have a call to action, but can we make it [...]
